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プロ野球「熱狂」のメカニズム ファン行動とマネジメントの計算社会科学

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4,620 yen (US$37.29)
Item Condition
New Item
Product number
31064839
JAN
9784130403030
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Iran
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Item Explanation

[ Translate ]

プロ野球の球団ビジネスを社会科学の手法を用いて分析。ファン行動の熱狂現象の本質をソーシャルメディアデータから解明し、ＳＮＳの時代のマーケティングとマネジメントを解説する。「プロ野球「熱狂」の経営科学」の続編。【「TRC MARC」の商品解説】

プロ野球の球団ビジネスを，社会科学の手法を用いて分析する．ファン行動の「熱狂」現象の本質を，大量のソーシャルメディアデータから解き明かし，SNSの時代のマーケティングとマネジメントを解説する．【商品解説】

Home Books, Magazines and Comics Humanities and History and Geography, Philosophy, Sociology Social Science Social Sciences

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